The American brand Guess opened its flagship salon in Posnania after almost three months of renovation. The total area for the Guess and Marciano brands exceeds 450 sqm. It is worth noting that this is the first shop of these two brands in Poland arranged according to the latest concept and one of the first such projects in Europe.
"The place of the new concept's debut in Poland is not accidental, because since its opening in 2016, our shop in Posnania has gained a loyal customer base, to whom we have now decided to show Guessa in a completely new version. The adaptation of the store to the new concept took less than three months. The biggest challenge was to carry out the renovation without closing the store even for one day. Operationally, this was achieved thanks to good cooperation with the management of Posnania. We will continue to invest in the showrooms of our brands located in the best shopping centers, and undoubtedly Posnania belongs to such facilities. For us, the partnership approach of Apsys is of great importance in this project, not only in the period before the pandemic, but also in the difficult time we are going through together," - says the editorial team Retailnet/ SCF News Waldemar Madajczyk VP European Markets CEE & Russia.
More Guess and Marciano salons are planned
"Currently, one of the key parameters for the selection of locations, for such Guess brand projects, is also the prospect of long-term, good cooperation and business partnership with shopping centre owners. We are already working on a similar concept of a store of the combined Guess and Maricano brands, and I believe that another such project will soon be possible". - added Waldemar Madajczyk.
"We are pleased that in this difficult period of Posnaniya has invariably enjoyed not only great interest from customers, as evidenced by steadily growing tenant turnout and turnover, but also trust from tenants. This is an important signal for us that the strategy we have adopted for project development and negotiations with tenants gives measurable results in the form of new lease agreements". - says Marek Błędowski, Vice-president & Head of Leasing Department, Apsys Polska S.A.
Guess has about 1.8 thousand stores in over 95 countries worldwide. In Poland, the brand debuted directly in 2012 by opening its flagship store in Warsaw. Although in fact, the brand's first store was opened already in 2009, but then still on a franchise basis. Currently, the brand's chain on the Polish market comprises 61 stores located both in shopping centres and in outlet stores.
Guess turnover has been growing continuously for 4 years
Founded in 1981, the Guess brand began as a company specializing in denim. The company's intensive development over the years has allowed it to become a worldwide lifestyle brand. Today, Guess, Inc. sells, distributes and licenses collections of clothing, denim, handbags, watches, footwear and other related consumer products globally. Guess Inc.'s turnover for the fiscal year ended January 2020 was $2.68 billion and has been growing steadily for 4 years.