Due to the restrictions imposed in recent months because of the pandemic, the operating budgets of the premises have never been so tight. To support its partners, Uber Eats is providing new tools on its platform that will help restaurants better communicate with customers and provide valuable information for business development.
According to the Polish Economic InstituteAs a result of the pandemic, revenues in the HoReCa industry could have fallen by as much as 80-90 percent. Many restaurants had to quickly adapt their business to new circumstances. According to Uber Eats data, in April this year the number of new restaurants on the platform was 188 per cent higher than in January, which shows how important platforms for ordering with delivery play in the catering industry. Uber Eats is listening to the needs of its business partners and is introducing new tools to help them to develop their services even better and to know their customers' expectations.
Virtual restaurant manager on the phone
Restaurant management in today's world must combine many business-relevant aspects and, above all, must be based on tools available from any place and at any time. Sales trends available within Restaurant Manager On the Uber Eats platform, they provide an up-to-date insight into the volume of orders and the fulfilment of daily targets by restaurants. In addition, with this information, managers know when they can expect the highest number of orders, to take care of the right number of cooks in the kitchen, for example, to meet the needs of both customers on site and those ordering home during peak hours. From now on, this feature will also be available from a smartphone.
The success of a brand also depends on how carefully it listens to its customers. That's why Uber Eats offers its partners new tools to monitor and respond to customer comments and feedback on an ongoing basis. In this way, the hospitality they offer on site can also be transferred to our homes through the application. With the new tools, managers are able to offer discounts and products free of charge to the most faithful consumers. This will be an opportunity to build more lasting relationships with customers and even switch to "you" with them.
Information on gold weight
There's a reason they say data is business fuel. Thanks to the Insights Dashboard service, restaurant managers will be able to observe how customers interact with their website on the Uber Eats platform. Using the new features, they can analyze their customers' purchase decisions and track them from building a shopping cart to placing an order. This allows managers to expand their knowledge and respond to customer behavior, increasing the profitability of their premises and user satisfaction.
Małgorzata Michalik, Lead Account Manager of Uber Eats Poland, says: "The last few months have changed our lives significantly, especially for restaurant owners. Uber Eats is committed to supporting its partners and developing the platform so that they can win new customers and maintain the profitability of their restaurant in exceptional times. To this end, we are giving our managers the tools they need to monitor their customers' behavior on an ongoing basis and to build lasting relationships and respond faster to their needs.
Uber Eats in Poland
The Poles quickly appreciated Uber Eats. Since the company came to the Vistula River over 3 years ago, 37 cities have joined the application offer, starting from Warsaw. Today, apart from the capital, there are these: Kraków, Poznań, Wrocław, Gdańsk, Gdynia, Sopot, Łódź, Katowice, Lublin, Bydgoszcz, Toruń, Gliwice, Sosnowiec, Zabrze, Białystok, Szczecin, Rzeszów, Kielce, Radom, Olsztyn, Częstochowa, Ruda Śląska, Chorzów, Bytom, Dąbrowa Górnicza, Rybnik, Tychy, Bielsko-Biała, Zielona Góra, Gorzów Wielkopolski, Płock, Tarnów, Kalisz, Włocławek, Legnica, Koszalin and Wałbrzych. The service is already used by over 2 million users. The growing popularity of the application on the Vistula River quickly made Poland one of the largest markets for this platform in Europe.
Uber Eats service is currently available in over 6000 cities in 45 countries worldwide. It enables users to order meals from over 400,000 restaurants.
*Uber Eats own data based on january 2020 vs. April 2020.