According to data from the Polish Council of Shopping Centres (PRCH), the visit frequency of shopping centres (footfall) during the week of July 20-26 amounted to an average of 79% to 85% of last year's results on shopping days, depending on the day. The collected data shows an influx of customers to galleries located in attractive tourist destinations.
The Polish Council of Shopping Centres collects data on the visits to the facilities continuously from a wider opening of shopping centre doors to customers. After the initial rapid growth of the index in May, a period of stabilization of results has come. Last week (20-26 July), from Monday to Saturday, a footfall of 79-85% of last year's result was recorded. This result is very similar to the data already reported.
Stabilising the footfall indicator
- The initial rapid increase in the number of visitors to retail facilities was replaced by a stabilisation of the footfall indicator. Traffic in galleries is only 15-21% less than last year. This is a great result, taking into account the changes that have taken place in trade. It is also pleasing to see that the differences in visitor numbers between large and very large objects and medium and small objects have been eliminated. Currently they are only 1-5 percentage points apart, depending on the day - says Anna Zachara-Widła, Research & Education Manager at PRCH.
The differences between the individual regions of Poland are also clearly visible in the comparison of visits. The highest scores in football are achieved by the North-Western and North-Western regions, to which Poles willingly go during the holiday season. The lowest visits were recorded in the Central and Eastern regions.
PRCH data were collected from 82 shopping centres with a GLA of 2.9 sq m, which represents 24% of the Polish shopping centre industry.