In the case of CH Max in Tarnów, after restoring trade, tenants' interest in the facility increased, new space was finalized and modernization works in the facility were resumed - says Bogdan Jasiewicz, director of CH Max in an interview with Retailnet.
Are customers willing to return to the malls after the lockdown period?
Bogdan Jasiewicz: The lockdown itself for shopping malls was an unprecedented event. From day to day, we watched how the visitors almost froze. It was a great unknown whether the customers would return to their shopping habits after the May trade was restored. Now, after a few months, we can say that smaller shopping malls, convinience-type facilities such as CH Max in Tarnów, have regained almost 80-85 percent of their visitability, it is much more difficult with facilities with a larger GLA area.
Many shopping malls try to improve footfall by organizing various events, marketing and promotional actions.
BJ: In view of the precarious second wave epidemic situation, it is difficult to use the footfall power of events. Loyalty or pro-sales activities are rewarded, which, on the one hand, support tenant trade and, on the other, create added value for the customer.
So, what ideas do the management of CH Max have for rebuilding the visit?
BJ: We intensify our online activities: among other things, campaigns in social media, but also, what is important, we build a sense of customer safety by showing how we meet the sanitary requirements in facilities.
How do tenants in your centre react in times of pandemic?
BJ: In the case of CH Max in Tarnów, after restoring trade, tenants' interest in the facility increased, the lease of new areas was finalized, the process of which was suspended by the situation related to COVID-19 and modernization works in the facility were resumed. Tenants show great understanding of the situation, but are very cautious in making important investment decisions.